Govia's rail app 'On Track' is considered one of the best rail journey-planning apps in the UK, providing customers with the ability to look up train times, buy rail tickets and find out exactly how rail services are running - to the minute.
Since its launch in January 2014 half a million customers have downloaded the app. This demonstrates the strong appetite among rail travellers for real-time information and fast journey planning.
'On Track' enables journey planning on all national rail routes. It is incredibly easy to use and is personalised to individuals' travel habits.
Built in collaboration with rail passengers, 'On Track' is designed to be intelligent and personalised for their journeys. It provides rail passengers with all that is needed to plan a journey: identifying nearest stations, buying train and car park tickets (including strong train ticket purchase details in a secure ticket wallet within the app), through to real-time train running information. This includes the ability to personalise live running status widgets on a line-by-line basis. It also gives one-touch email or phone contact to customer services and allows passengers to claim compensation if their journey is delayed.
For too long it's been 'one size fits all'. We know everyone's travel habits are different. So, we wanted to create a smart, fast, 'assistant' at your fingertips, something tailored to suit regular commuters or occasional travellers. There are several apps out there, but our customers wanted something simpler, fast and better.
Passengers appreciate the personal touches: the ability to nickname stations, add personalised icons, and show a countdown clock to the next train. We tested everything with customers, so we know these things are important to them. Others apps can be complicated. Ours couldn't be simpler. Wherever you're going, 'On Track' helps you along the way.
'On Track' is branded separately for Govia's four rail companies — Thameslink/ Great Northern, Southern, Southeastern and London Midland but covers the whole national UK rail network and uses optimised data sources from Govia, National Rail Enquiries and Transport for London for up-to-the-second information.
In addition to the On Track app we have also developed On Track Retail, an omni-channel software platform, which uniquely allows our rail companies to retail all their ticketing requirements through a single back office. A joint venture backed by The Go-Ahead Group and rail ticketing software specialist Assertis, On Track Retail'svision is to make ticket purchasing simple. Our journey planning and ticket purchasing software has been intuitively designed to help make finding and buying the right rail ticket easier and hassle-free.
Our fully responsive websites have been designed to work seamlessley on mobiles, tablets and desktop browsers, optimising anywhere-to-anywhere ticket sales across all platforms. The On Track Retail back office ticket sales engine aggregates a wide range of rail industry data sources into a series of APIs for various front-ends to consume. In addition to selling the full range of nationwide RSP-compliant ticketing products, On Track Retail also includes full integration with innovative new ticketing products such as ITSO smartcards and barcodes.
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