On November 11 2007, London Midland became the operator of the new West Midlands rail franchise, with the promise of a fresh approach to running the railway.

London Midland combines the former Silverlink County business and the major part of the old Central Trains franchise, the West Midlands regional services, including the Snow Hill lines and the Birmingham to Liverpool route. London Midland also serves two branch lines.

London Midland is a new, passenger-focussed business which will deliver real improvements for customers. New trains, fresher-looking stations, more ways to buy tickets and better information are all on the way and will be delivered through a £300 million investment programme.